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richardrae
09/11/11
Focus is the nom du jour. These packaging redesigns are evidence that we’ve come full circle from the practice of more-is-better to an increasingly simplified approach in order to cut through the clutter. Makes you wonder when the pendulum will swing back the other way.

Focus is the nom du jour. These packaging redesigns are evidence that we’ve come full circle from the practice of more-is-better to an increasingly simplified approach in order to cut through the clutter. Makes you wonder when the pendulum will swing back the other way.

  1. enginedigital posted this